Trigger marketing identifies key dates in customers’ lives and therefore triggers the right marketing at the right time to that individual. For instance, if it is a birthday, a trigger email is sent reminding you to purchase a gift or a card. Some businesses may only send a few trigger emails per year, whereas other companies with extensive data about their clients may send hundreds per year.
Trigger Marketing is a targeted form of marketing and has good engagement rates because it is initiated when a customer is most likely to be active in a decision process. The ‘triggered marketing’ is usually an email thanking the potential customer for signing up. This email should also contain more information about your business and a strong call –to action. Trigger Marketing is a great way to drive revenue and engage with your customers.
Staying Relevant: Trigger marketing is an efficient way to stay at the forefront of a customer’s mind. This may even mean when they make their next purchase, your company is the first that springs to mind!
Building Communication: Interacting with customers is key to building trust. Once trust is formed – not only will the customer repeatedly use your products or services, but they will also refer you to family and friends.
Shows Efficient Marketing: Trigger Marketing will show that you have thought about your marketing techniques and invested time and money into them, giving your company a good name.
Standing Out From Your Competitors: Getting that competitive edge and standing out above the crowd can be difficult in a congested market; by using Trigger Marketing you can make sure your business is better than the rest.
Increasing Sales: Seizing the opportunity in business is crucial for revenue. Drive revenue by sending emails on key dates in a customer’s life. A simple email on their birthday, for example, if you are a restaurant – offering a free drink or 20% off can gain that extra business.
Brand Awareness: Trigger emailing increases your brand awareness whilst treating your potential customers well and showing that you care will leave a positive impression of your company. They will then most definitely remember you when they are ready to buy.
Take a look at our page below to help transform your business: Magnetar IT | Digital Transformation – Magnetar IT
Date: January 30, 2023